Forbes.com and GartnerG2 in conjunction with Survey.com conducted an online research study to examine topics related to C-Level (CEOs, CFOs, CIOs, etc) and other senior executive lifestyles.
As many as 11,350 C-Levels and senior managers completed the online survey between December 19, 2002 to January 31, 2003.
Key Findings
Web is a pervasive presence in C-Level executives' lives. More than half (53%)
say they access the web before they go to work while only 41% said they read a newspaper before going to work..
82% of C-Level executive respondents said they check their e-mail before they start other work. Only 6% said they have an assistant do it for them.
35% of C-Level executives visit business/financial web sites before they start other work.
More of the C-Level respondents (58%) do online research than use the web to check their portfolio (33%). Only 11% delegate online research to their
assistants. According to this;
58% say they find what they want online
46% say they find what they expect online
24% buy/sell financial investments online
Nearly half (48%) of C-Level respondents say they click on online ads when they see something of interest to them.
24% of C-Levels make online purchases once a week or more frequently. 36% of C-Levels make online purchases once a month.
